JEYYFF

Hailing from Carolina, Puerto Rico, Jesús Figueroa "JEYYFF" Matías is a Latin trap singer and songwriter associated with La Liga Elite crew. Part of a new generation of Puerto Rico urban artists emerging in the early 2020s with a predilection for harder-sounding trap than the then dominant melodic reggaeton, Jeyyff slowly began to stake a place on the scene with singles such as "Hablarte Claro," "24/7" (with 25stack and Sombra Pr), and "Zaza" (with Dimeeeak and J Abdiel). More importantly, he became one of the first Latin artists signed to Cash Money Records on 2024 -- the U.S. label behind the successes of Lil Wayne, Drake, and Nicki Minaj. Released in May 2025, Jeyyff's debut EP El Trapper featured contributions by Miky Woodz, Juhn, and Midnvght. Barely five months later, the sequel Trapper Feelings appeared.