W Sound

W Sound is a joint initiative between Westcol, a hugely popular content creator and influencer, and fellow Colombian Ovy On the Drums, one of Latin urban music's chief architects as the producer behind hits for Karol G, Anuel AA, and Quevedo. Not unlike Bizarrap's Music Sessions, W Sound is a platform for both confirmed stars and emergent talents to get together with Ovy and Westcol for spontaneous recording sessions. Released in the summer of 2024, the series' first installment "Soltera (W Sound 01)" saw Ovy crossing swords with Blessd over an old-school reggaeton vibe that went on to achieve massive virality. All the successive entries gathered millions of streams, reaching stratospheric numbers in 2025 with "La Plena," featuring Beéle.