Combining the talents of music and sports figures to support aspiring young athletes in underserved communities, Culture Jam is a charitable project set in motion by Kawhi Leonard. The professional basketball star launched the campaign in May 2021 with an announcement followed later that week by "Everything Different." The track's reflective and motivational vocals were provided by Rod Wave and YoungBoy Never Broke Again. "Waves" and "Bestie," singles that added Gunna, Polo G, A Boogie wit da Hoodie, and Capella Grey to the mix, preceded Kawhi Leonard Presents: Culture Jam, Vol. 1, a seven-track EP that coincided with the first round of the NBA playoffs that October. Next came the 2022 single "OK" featuring Ghanaian-Dutch rapper Frenna and French rapper Bramsito. Culture Jam returned in July 2024 with "Can't Get Enough," a casually confrontational track with BIA, Lakeyah, and Flau'jae trading verses.