Feid

Among those at the forefront of Colombia’s reggaetón wave, Feid, or El Ferxxo, stands out as the smooth-voiced, sensitive, chameleonic one. A Paisa born Salomón Villada Hoyos in Medellín in 1992, he takes pride in his roots and decorates his romantic lyrics with local slang. On the other hand, he’s also a musical adventurer who spikes his otherwise classic perreo with dark, chilly synths and the moody energy of R&B. His 2022 breakout release, FELIZ CUMPLEAÑOS FERXXO TE PIRATEAMOS EL ÁLBUM, in fact, saw him experimenting with electronic genres, cutting tech-house bangers such as the single “Nieve.” By 2023, he was exploring genreless electronic visions of tropical pop with alt-Afrobeats star Rema. The result was the warm and breezy “BUBALU.” It’s possible that the reggaetónero’s versatility stems from writing songs for other artists, such as J Balvin and Reykon, early in his career, but if he seems hard to pin down, it’s because he chooses to follow his muse in unpredictable directions.