Packed with luxurious spatial content and interactive storytelling, the innovative Gucci app on Apple Vision Pro brings the historic fashion brand into the future—and puts its most iconic looks right in your space.

What we love: Travel to a fashion show in Milan. Sit backstage for makeup tutorials. Visit the brand’s innovative design studio. All of these experiences are tailor-made for Vision Pro, transporting you to immersive, detail-rich environments with 3D models of handbags and shoes that look just like the real thing.

Don’t miss: Building Gucci’s iconic 1947 bamboo bag using interactive, step-by-step instructions. Burn, bend, and polish the handle, then piece the other elements of the bag together in Gucci’s ArtLab. When you’re done, take a trip to the Gucci Archives to learn more about the handbag’s history and pick a color for it.