Today

BTS, together again

Celebrate BTS’s return with fans around the world.

ANNIVERSARY EVENT

Unlock your PUBG Mobile anniversary look

Join the game’s milestone celebration.

PUBG MOBILE

Top Battle Royale Mobile Game

Take Better Photos

Make your pics the star attraction

THE BASICS

It’s selfie time

Edit images with words

Remini makes photo editing as easy as typing a sentence.

Remini - AI Photo Editor

Enhance, unblur and restore!

App Store Editors’ Favourites

We try every app and game we recommend

GAME
OF THE
DAY

Match tiles to summon heroes and stop the siege.

Match Valley

Match 3 Hero Puzzles

APP
OF THE
DAY

What to expect when you’re expecting.

Pregnancy + | Tracker App

Pregnant? Join over 80m mums!

Today’s Biggest Events

What to stream, play and enjoy

Tetris meets Space Invaders

Compete on the global leaderboards.

Tetris®

The Official Block Puzzle Game

Your personal AI Image Detector

Get help identifying the provenance of any image in CamScanner.

CamScanner - PDF Scanner App

Document Scan OCR & Converter

Learn to play Billie Eilish songs

Five global hits, reimagined for the piano in Skoove.

Skoove: Learn to Play Piano

Lessons from Beginners to Pro

Get cosy with Pusheen in Toca Boca World

Enjoy exclusive gifts, new packs and pastel perfection with the kawaii kitten.

Toca Boca World

Create & Explore Your Story!

Great Everyday Picks

Discover something new today

A puzzle for every day

OUR FAVOURITES

Essential travel apps

Be More Productive

OUR FAVOURITES

Essentials for productivity

Nail your work day

Play on Apple Arcade

Can you powerwash it?

Apple Arcade

PowerWash Simulator

Release the Pressure

ONLY ON APPLE ARCADE

See our favourite Sneaky Sasquatch disguises

Apple Arcade

Sneaky Sasquatch

Stealthy shenanigans

Next subway stop? Apple Arcade!

Apple Arcade

Subway Surfers+

Jump, surf, keep running!

SpongeBob and Plankton team up!

Apple Arcade

SpongeBob: Patty Pursuit 2

Join Plankton in Bikini Bottom

Make Healthy Habits Stick

Focus Friend, by Hank Green

Get things done by befriending a bean.

Focus Friend, by Hank Green

ADHD-friendly focus timer

3 illuminating tips for Headway

Headway - Daily Micro Learning

Shorts・Book Summaries・Roleplay

Declutter Your Digital Life

Apps to optimise and organise

Customise Your Device

Do a digital clear-up

Essential Video Editing Tools

Essential Photo
& Video Apps

Unlock CapCut’s hidden features

Video hacks to ensure your clip makes the cut.

CapCut: Photo & Video Editor

Video maker with music

5 tips to start editing in CapCut

CapCut: Photo & Video Editor

Video maker with music

Get creative with your photos and videos

App Store Classics

10 years of fun – and counting!

CATCH UP WITH A CLASSIC

Candy Crush Saga

Candy Crush Saga

The original match-3 game!

CATCH UP WITH A CLASSIC

Rediscover Cut the Rope

Sweet and delicious puzzles

Cut the Rope: Physics Puzzle

Cut ropes. Feed Om Nom.

Indie Games We Love

Small developers, big fun

Spilled

Steer a cute boat and leave clean water in your wake.

Spilled!

Cozy ocean-cleaning adventure

Poly Bridge 3

Put your bridge-building skills to the stress test.

Poly Bridge 3

Build Bridges & Solve Puzzles!

Duck Detective: Ghost Glamping

Use your de-duck-tion skills.

Duck Detective: Ghost Glamping

Quack the case!

Can you break through Ball x Pit?

A blockbusting indie gem arrives on iPhone and iPad.

BALL x PIT

Save Ballbylon!

Catch These Pokémon Greats

Pikachu, Charizard and more!

Discover Pokémon on the App Store

Pokémon TCG Pocket

Bring your trading cards on the go.

Pokémon TCG Pocket

Enjoy Pokémon cards on mobile!

Featured

Watch Season 2 of Your Friends & Neighbors

A new season brings bolder crimes and messier affairs.

Apple TV

Originals, Sport & More

Get excited about Dicero

Take a first look at the Archero team’s latest game.

Dicero!

Roll Dice. Build Skills.

Might & Magic Fates

Command legendary creatures in epic card battles.

Might & Magic Fates TCG

Stategy Card Game of Heroes

April

The classic paint-by-numbers is all grown up.

April - Oil Painting by Number

Colour with swipes, not taps.